Google is once again in the spotlight. According to the NYT, Sergey Brin, co-founder of the tech giant, recently called on employees working on artificial intelligence to adopt an intensive pace: 60 hours a week, in person.
An internal mobilization strategy
Absent from the company's commands since 2019, Brin nevertheless remains influential within the board of directors of Alphabet, Google's parent company. His memo, addressed to employees involved in the Gemini project, emphasizes that this intensive work is a necessary step to maintain Google's supremacy in the field of AI.
This position comes at a time when OpenAI's ChatGPT has shaken up the balance of the sector. Since its launch in 2022, the chatbot has captured more than 100 million users in record time, forcing Google to accelerate its developments. Generative artificial intelligence, seen as a major turning point, is pushing the Mountain View firm to review its copy and mobilize its troops. But this desire to close ranks by demanding an extraordinary commitment divides.
Between ambition and risk of overheating
While some welcome this mobilization as a strong signal of determination, others see it as a dangerous drift. Can a culture of overwork really boost productivity?
The situation is all the more paradoxical since AI itself is presented as a lever for productivity. Why push employees to to the extreme when these tools are supposed to optimize their work? Sergey Brin seems convinced that the alliance between man and machine is the best strategy. He also encourages his engineers to exploit AI models to the maximum to improve their code and increase their efficiency.
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